Released on = February 27, 2007, 6:19 am

Press Release Author = MyHome, LLC

Industry =

Press Release Summary = MyHome (myhomeus.com) announced its new line of MyHome brand
cabinetry today as part of the full-service contracting initiative it began in 2001.


Press Release Body =

New York, New York: To showcase it's high level of craftsmanship and dedication to
client care, MyHome (myhomeus.com) announced its new line of MyHome brand cabinetry
today as part of the full-service contracting initiative it began in 2001. This new
customized cabinetry line marks the next phase for this New-York-based brand that
has been challenging traditional contracting models with its out-of-the-box
thinking.
"It's the natural evolution of the full-service concept for providing our clients
with everything under the sun," says My Home president Mayan Metzler. "We know
Cabinetmakers are highly revered in the design market and wanted to honor this by
using only the best materials, finishes, and designers. However, high craftsmanship
doesn't have to come at such a high price," he says.
Metzler is referring to the high prices often attached to European cabinets and the
shipping costs that come with them. He has written extensively on this subject on
his blog at myhomeus.com/blog explaining that the mystique surrounding European
products has been a powerful influence on American consumers. He also contends that
companies like Snaidero and Poggenpohl often use idiomatic terms like "European
craftsmanship" or "German Engineering" to denote quality and class. Metzler,
however, is fully committed to letting the public know that American companies are
just as able to deliver this level of craftsmanship right here at home.
MyHome Cabinets will be made in their plant in Bergen County, NJ with an eye for
matching or surpassing the quality the European counterparts Metzler has been using
in his many years as a design expert. The products will debut at the Architectural
Digest Home Design Show, March 8-11 at Pier 94 in Manhattan, Booth 269.
"Of course we're trying to create the best cabinets possible at the fairest price.
But in doing so, we're also looking to dispel this "euro magic" concept so prevalent
in American thinking. Just because it's foreign doesn't mean its better and while
names like Scavolini and Pedini, roll off the tongue rather nicely, they don't
translate into higher quality," Metzler adds.

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MyHome, LLC is a full-service home renovation and design firm with showrooms in New
York and New Jersey. With a solid grounding in business ethics and client
satisfaction, MyHome operates under the principle that consumers should get superior
service for their dollar, which means high quality materials and people they can
trust. For a look at MyHome's innovative designs go to www.myhomeus.com or
www.myhomeus.com/blog.



Web Site = http://www.myhomeus.com

Contact Details = Randi Barr
Randib@myhomeus.com
212.586.8155 x 325